I had better things to do than watch SNL last night, but via Oliver Willis, I did manage to see the lead-off sketch about McCain’s negative advertising. Like last week’s Sarah Palin opener, it was somewhat above the low bar the show has maintained for the last, oh, 10 years or so: somewhat funny, somewhat on-target, somewhat biting. But it’s still pretty weak tea compared to what Colbert does regularly, and what Jon Stewart could be doing, if he takes off the gloves RE: “friend of the show” John McCain.
Still, the sketch has a couple of strengths most recent SNL pieces of recent vintage lack. First, it has more than a single idea: McCain’s cluelessness about technology, the announcer legendary for having “the most sarcastic voice in the history of campaign ads,” and some fairly specific references to the McCain campaign’s recent tactics. Second, it builds: though they don’t hit him terribly hard, McCain goes from merely clueless to consciously ruthless (when he approves the “black babies” ad, after being reminded that George W. Bush won using such sleazy tactics). The announcer character also allows the writers to turn the sarcasm back onto Team McCain (on Sarah Palin: “she’s so experienced”) in some unexpected ways.